I watched Marissa Mayer’s keynote at CES and was most impressed from the digests, giving crisp, beautiful experience combined with great UX.
They added the fact that the Yahoo digests (for example yahoo.com/tech) will not include interfering banners. Then the question arose – how? Yahoo is looking for ads like any other site. They said “we will explain later”, so I waited until the end of the keynote, but still no explanation.
So far I have not seen any ad. I guess they are carefully integrated.
I’ll look forward to seeing one. I do hope (for their own sake) they are not selling away content.
Gucci released a new ad banner with a Pinterest “Pin-It” addition. Great idea, I guess we’ll be seeing a lot of these soon, since adverts are the new content enablers.