Gucci Making Their Banner Pinterest-Enable

The Gucci banner with the "Pin It" tag

Gucci released a new ad banner with a Pinterest “Pin-It” addition. Great idea, I guess we’ll be seeing a lot of these soon, since adverts are the new content enablers.













Plain Vanilla Raises $22 Million In Round B For What?!

quizup-masthead-finalI was amazed to read that a small Icelandic mobile game studio Plain Vanilla that just launched one game a few months ago raised an astonishing 22 million dollars (today announced) for round B funding. Their app QuizUp is a trivia game, where you can choose from 300 subjects and compete against people worldwide. Great stuff. Although the game reached mass crowd of 5 million downloads, it reminds me of such temporary success apps that had a blast into app-heaven and then went away such as that painting game, and that music trivia game… all great, all gone to really small numbers.

What seems to be unique here is their social boards which they claim to get 100,000 posts on daily.

So where will the $22 million go to?

Conversion to Android –  Ok, that’s like 2-3 months of work…

Localization globally… – mean translating, developing more questions and marketing, cool. QuizUp team claims that most of their local questions come from the local people, and that’s actually a great social idea. Crowdsourcing the local trivia.

Still this expansion plan depends mostly on the right execution. I still don’t understand the investors. Most trivia apps have the same bell curve of hype and then slope to oblivion. Are they expecting it to be the next Angry Birds? I highly doubt it.

What do you think?

No More Woop Aims To Recognize Pets Basic Thoughts

What? Do you think it is possible to recognize specific brain patterns in  the dog’s brain and translate them to actual sentences?

Well, if it’s possible for humans, why wouldn’t it be possible for dogs?

This bunch of developers think they can make it happen:

I need to investigate more into that

Leap Shmeap

You’ve got to give it to HP for trying. They made the pack with Leap Motion and were the first to integrate the technology in their keyboards and devices. But – they needed to check if it’s worth it. The marketing of Leap was amazing before actually launching the product. Tons of buzz ran around the industry, videos over videos, awards, tents at CES and loads of interviews. So HP hurried to the source and signed the deal. But they didn’t check if the buzz fits the actual delivery.


Reviews are mostly negative, the usage is not intuitive and not comfortable; Too close to the device with very limited field of use. When they came out Leap claimed 18,000 developers applied for the SDK, but the outcome is that there are less then 100 games/apps using leap and most (if not all) were sponsored by Leap.

Now HP went public with 11 devices embedded with Leap capability – but no one wants it according to the reviews on Amazon. No only the usage is not easy, but why use fingers when you’re so close to the device, sitting down? it’s exhausting!

Good Luck to HP, at least they launched it on Christmas, it’s a great gift. just a great gift.

Flayvr Photo Organizing App Makes Your Gallery A Retrospective Album

I’ve heard about this start-up a few months ago, but actually enjoyed it two days ago when a friend shared an album on the web that was created with Flayvr.

Then I downloaded and checked it out. Everything was magically organized  in an aesthetic way, finally making sense of things, it was like looking at one of those retrospective-life books.


Yesterday they publicly launched their Android 2.0 version that enables web and smartphone sharing of albums, privately. A great addition to those loving their privacy.

They are a start-up from Israel, the app can be downloaded both for iOS and Android. Try it. It’s Free. 


Playing with fingeres instead of dancing

The Leap Motion launched and we hear so many tales of wasted money and useless usability. But that will change, the product marks a change, this is definite. What is not so good is trying to fit games that should be played with full body, like with a Kinect, to a two fingers game. Like this one by Double-Fine:

Dropchord by Double Fine, coming soon

Looks so boring as as you can’t move. But the graphics and movement on the screen is so appealing and teasing. Just makes you want to dance!
I hope Xbox will take this title in the future.