Category: Mobile

Becoming An Apple Best App Is A Mysterious Art Called Marketing

Just finished reading about the awesome experience it is for a app developer when his/hers app is being featured on Apple Featured Apps. Well, sure it is awesome, you don’t need a whole article to know that. You immediately get a massive number of downloads per day. But how do you actually get featured? That’s a formula nobody knows how to crack.

appstore_kids_screenSo, I started to investigate a bit around the web to find tips for being contacted by Apple’s featured team. But – most tips were along the lines of “Build a great UX” / “Build a Apple-ish App” / “Build an App people need” – well, come on! I don’t know if there’s a developer in the world that is not building an App while hoping he has these concepts in mind. The question is how do you get noticed in the sea of apps submitted everyday (750,000 apps per month)

These are the only actual tips I collected from my searches:

  1. Localize To Show Scale – Use app store localization to get more traction with local crowd. This  can get you ahead when competing with other apps in the same field. You will be able to localize your 100 keywords to the locals.
  2. Push Your App In Their Hands – Go to WWDC events and try to get an Apple dude to see your app. Actually place the device in his/hers hands. If you couldn’t get in the event (which is usually the case) note that there are lots of byline events, parties and meetups surroundings the WWDC that you’ll be able to go to and meet an Apple dude.
  3. Show Revenue From Scale, Not Banners – Make sure you get revenues the way Apple wants, otherwise you’ll probably note a candidate. That means that if you make your revenue through banners and other advertising in your app and it is completely free then Apple will not consider you. Your app needs to be a paid app or offer in-app purchases or have big brand affiliation.
  4. Linkedin try sending an invitation to an Apple employee that works in the content or apps division. You can get to these through a basic search. Send them a 50 words description of the app and your need. You cannot send any links through the Linkedin invitation but once you are approved as a connection you can.

By the way – look at this engaging post that analysis which apps get featured on the App Store. Take a look and see if you fall into any of the categories.

Bottom line is, it’s not only important to develop a great app, once you finish the hard work starts – you need to market it. It’s a marketing mission.

Good luck!

Let me know when you get featured 🙂



Plain Vanilla Raises $22 Million In Round B For What?!

quizup-masthead-finalI was amazed to read that a small Icelandic mobile game studio Plain Vanilla that just launched one game a few months ago raised an astonishing 22 million dollars (today announced) for round B funding. Their app QuizUp is a trivia game, where you can choose from 300 subjects and compete against people worldwide. Great stuff. Although the game reached mass crowd of 5 million downloads, it reminds me of such temporary success apps that had a blast into app-heaven and then went away such as that painting game, and that music trivia game… all great, all gone to really small numbers.

What seems to be unique here is their social boards which they claim to get 100,000 posts on daily.

So where will the $22 million go to?

Conversion to Android –  Ok, that’s like 2-3 months of work…

Localization globally… – mean translating, developing more questions and marketing, cool. QuizUp team claims that most of their local questions come from the local people, and that’s actually a great social idea. Crowdsourcing the local trivia.

Still this expansion plan depends mostly on the right execution. I still don’t understand the investors. Most trivia apps have the same bell curve of hype and then slope to oblivion. Are they expecting it to be the next Angry Birds? I highly doubt it.

What do you think?

Flayvr Photo Organizing App Makes Your Gallery A Retrospective Album

I’ve heard about this start-up a few months ago, but actually enjoyed it two days ago when a friend shared an album on the web that was created with Flayvr.

Then I downloaded and checked it out. Everything was magically organized  in an aesthetic way, finally making sense of things, it was like looking at one of those retrospective-life books.


Yesterday they publicly launched their Android 2.0 version that enables web and smartphone sharing of albums, privately. A great addition to those loving their privacy.

They are a start-up from Israel, the app can be downloaded both for iOS and Android. Try it. It’s Free. 


Introducing Photos of You

Instagram launched a new added service to their photo sharing application. When you upload a photo to Instagram, you’re now able to add people as easily as you add hashtags. Only you can add people to your photos, so you have control over the images you share. And it doesn’t stop at people—you can add any account on Instagram, whether it’s your best friend, favorite coffee shop or even that adorable dog you follow.

Introducing Photos of You from Instagram on Vimeo.

With that let me show you the new, improved logo for Instagram, released today. What do you think?


“Ok glass – I’m ready!”

  • Ok glass – show me episode 987 of friends,
  • Ok glass – write on Facebook “I’m at the airport”
  • Ok glass – show image gallery
  • Ok glass – record

Wow, I can get used to this. It seems like the Google glasses are very slim on the eye, not so disruptive to the overall field-of-view and the see through is relatively clear. I expected less, but still, it is a promotional movie, you can do anything you want with AfterFX.

Google believes that soon we’ll look back at the smartphones and laugh on how they were a burden in our hands. I believe them.

One thing that bother me is the radiation – so close to the eye and head, and it’s just THERE all the time.

Awaiting for the future – it seems cool.

Pebble me up scotty!

Pebble another sign of the future. It’s one of the things you know people are going to look back in ten years and say “I should have thought about it ten years ago”. Soon Apple and Samsung will launch one, and the whole story will be history, but for now- Pebble is the first watch for smartphone.

It lets you have your hands free and not look at your smartphone all the time. receiving emails, SMS, GPS, MP3 from the phone, calendar alerts, twitter and other app alerts in the future to come. It looks thin and sleek, cool like a Swatch watch. The only thing I’m worried about is the heating up on your wrist and radiation… no answer on that on their FAQs.

Pre-orders are open for $150 and I know a friend that already got one.

Look here: