Becoming An Apple Best App Is A Mysterious Art Called Marketing

Just finished reading about the awesome experience it is for a app developer when his/hers app is being featured on Apple Featured Apps. Well, sure it is awesome, you don’t need a whole article to know that. You immediately get a massive number of downloads per day. But how do you actually get featured? That’s a formula nobody knows how to crack.

appstore_kids_screenSo, I started to investigate a bit around the web to find tips for being contacted by Apple’s featured team. But – most tips were along the lines of “Build a great UX” / “Build a Apple-ish App” / “Build an App people need” – well, come on! I don’t know if there’s a developer in the world that is not building an App while hoping he has these concepts in mind. The question is how do you get noticed in the sea of apps submitted everyday (750,000 apps per month)

These are the only actual tips I collected from my searches:

  1. Localize To Show Scale – Use app store localization to get more traction with local crowd. This  can get you ahead when competing with other apps in the same field. You will be able to localize your 100 keywords to the locals.
  2. Push Your App In Their Hands – Go to WWDC events and try to get an Apple dude to see your app. Actually place the device in his/hers hands. If you couldn’t get in the event (which is usually the case) note that there are lots of byline events, parties and meetups surroundings the WWDC that you’ll be able to go to and meet an Apple dude.
  3. Show Revenue From Scale, Not Banners – Make sure you get revenues the way Apple wants, otherwise you’ll probably note a candidate. That means that if you make your revenue through banners and other advertising in your app and it is completely free then Apple will not consider you. Your app needs to be a paid app or offer in-app purchases or have big brand affiliation.
  4. Linkedin try sending an invitation to an Apple employee that works in the content or apps division. You can get to these through a basic search. Send them a 50 words description of the app and your need. You cannot send any links through the Linkedin invitation but once you are approved as a connection you can.

By the way – look at this engaging post that analysis which apps get featured on the App Store. Take a look and see if you fall into any of the categories.

Bottom line is, it’s not only important to develop a great app, once you finish the hard work starts – you need to market it. It’s a marketing mission.

Good luck!

Let me know when you get featured 🙂



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